Mixing interactive strategy and brand marketing is a unique charge for most companies. Either it’s a typical, formulaic “Ad Agency / do what WE say” mentality or it’s an “Abracadabra, new-and-cutting-edge” interactive media approach, ultimately confusing, disconnecting and alienating the client.

When did it become necessary to separate brand marketing and interactive strategies to create successful marketing and communications?

CreateWOWmarketing, LLC has combined the two disciplines of integrated brand marketing and interactive strategy to form a comprehensive, logical approach to your marketing and communication needs. Whether it’s Corporate Communications, One-to-One Marketing, Web and Interactive Design or Social Media Marketing, the members of CreateWOWmarketing have the history and proven success you’re looking for.

Please continue on to see our Interactive Media Portfolio or our Brand Marketing Portfolio.

Thank you!

What is Corporate Communications?

What does your company look like?
(And don’t just ask those in your office. )

Corporate identity can take the shape of a number of things, but the first thing that any business needs is a visual presence that represents their brand. Whether it’s as simple as a black and gray logo on a white business card or a full-blown identity and branding application, the base elements to any business communication effort is a unique identity. From there, marketing and communications can be developed to support.

We all know there’s more behind communication and identity than a logo, business card and website. Although the current buzzword in agencies is “Brand,” how many have the experience and discipline to get the “Brand” produced correctly and efficiently without blowing the bank?

What is One-to-one Marketing?

For ages, print design for direct marketing has been a static concept where creative efforts were jeopardized by the inability to customize messages and focus on specific demographics. Can a message geared toward a 35 to 50 year-old female also positively generate a reaction in a 22 year-old male?

With technological advances and integrated approaches to marketing, the message provided in print design can be as specific as if you were having a one-to-one conversation with your customers. Now who wouldn’t want that kind of opportunity?

Direct marketing, using an integrated and one-to-one approach allows you to relate specifically to the needs of your target audience, creating a brand connection that will make you stand out in the market and increase potential sales in markets you thought were otherwise unattainable.

What can Web and Interactive Development do for me?

Marketing and communication via the internet has become as commonplace as handing out business cards at a trade show.

With the proper image, information and consistent brand representation, your website can not only provide exposure to a market that was once unattainable, but provide legitimacy and professionalism that many companies lack.

The samples within our Interactive Media Portfolio illustrate some strategies that provide not only an aesthetic representation for the client’s brand, but fulfill marketing needs and goals that could not be achieved by conventional print and advertising vehicles.